Business owners with internet savvy have a website and they know what search engine optimization (SEO) is.
What's more is that these business owners know and understand the type of impact and value that SEO can have on a business.
Getting your website to show at the top of Google for keywords and phrases related to your products and services is the name of the game. Watch this short video to understand why that is.
As a busines owner, by now, you know you need a website.
A website give you an opprotunity to tell your story, educate your potential customers and can even close the sale for you.
All of that is great, and works well in theory, but the truth is this--a website is absolutely worthless if nobody is going to see it!
As a local business owner, I know you've gotten at least one cold-call from Dex, YP, or maybe hibu (who's actually just disguising themselves under a different brand, but still is YP) about building you a website and handling your web presence.
I'm here to tell you that letting them take care of your website, well, It's a bad idea...
They're old players in a new game, and I'll give you 3 reasons to avoid em...
When you hear the word "nike" what immediately comes to mind? Probably a swoosh and a catchphrase like "just do it", yea?
And when you hear the word "McDonald's", do you hear a little jingle in your head?
Big brands like these mentioned have been able to control the advertising game because of the vast amount of resources at their disposal, but watch this short video and learn how the internet can help even the playing field.
You've heard of e-mail marketing, but what can it do for you?
As you develop your online presence, you begin to gain an understanding for the importance of optimizing every part of the process to ensure that you're getting maximum value per visitor to your website.
While increasing conversion rates on your website is the name of the game, perhaps the most crucial optimization happens when you begin to capture your audience via e-mail marketing.
Mobile traffic has taken over...
So you have a website? Great!
I sure hope it's mobile friendly!
Because if it's not, then you're leaving A TON of money on the table, and I'll explain how in this short video...
Ok, I get it, my business should be online... But why?
The internet came into this world with a fury, and now it's here to stay.
But what's the big deal? What is it that the internet really provides for us at its core?
Though we all waste time sifting through useless "news" and social media drama, the main reason the internet is so valuable is because it allows you to encapsulate your time.
Search Engine Optimization: Why a Local Business Must Set Up Shop Online
It's hard to believe, but the internet is actually still in its infancy.
As of writing this post, research shows that less than half of the world has access to the internet. And even those that have had access from the beginning have only had, at MOST, two decades at experiencing the world wide web.
And while the internet is certainly alive and well, the point is that the amount of targeted traffic available online is online going to grow--the question is, is your local business in a position where you will be able to leverage and take advantage the internet presents?
In this short video, I discuss the perspective of treating your website like a physical storefront location for your business. As I've mentioned in another post, the functions of the modern day website can almost completely replace a storefront location if absolutely necessary--but a website is best used as a supplemental selling and client acquisition device that works for your business 24/7.
Is your website working for you?
By now, everyone realizes that a business needs a website to survive, but all websites are not created equal.
What should a local business owner reasonably expect when spending multiple hundreds to multiple thousands of dollars per month to have a properly optimized website?
In this 5 minute video, you can get the run down on exactly what your website should be doing for you when performing correctly.