You've heard of e-mail marketing, but what can it do for you?
As you develop your online presence, you begin to gain an understanding for the importance of optimizing every part of the process to ensure that you're getting maximum value per visitor to your website.
While increasing conversion rates on your website is the name of the game, perhaps the most crucial optimization happens when you begin to capture your audience via e-mail marketing.
Researching average conversion rates of how likely a targeted visitor to your website is to actually buy something is a very small percentage.
In other words, 95%+ of visitors to the average website will "bounce" or leave the site without taking any action--a.k.a. they left the store and didn't buy.
A great way to swoop up some of this lost traffic is to have a place for your visitors to opt-in to a form where you have made an offer in exchange for their contact information.
While not everyone will opt-in, e-mail marketing is a great way to get a commitment from a potential buyer that simply isn't ready to buy today.
E-mail marketing allows you to continue to follow up with your "list". And as your list grows, so too you will your business--because your business is nothing more than the relationship you have with the list of people that buy from you.
Not only do you take advantage of a higher percentage of traffic to your site by engaging in e-mail marketing techniques, but you also allow yourself to segment you list into different categories such as prospects, buyers, repeat buyers and so on.
Properly segmenting and optimizing e-mail lists is a fantastic way to squeeze every ounce of value out of each of your customers; and conversely, e mail marketing is also an opportunity to provide the maximum amount of value to your customers as well.
Let us here at Local Lead Liaison help you take your local business to the next level by increasing the amount of traffic coming to your mobile optimized website, and converting that traffic into consumers of your products and services by utilizing e-mail marketing techniques as well as others.
Click the button below and get a free web analysis of your business, and I will personally reach back out to you with a video that describes exactly how I plan to help you grow your business.