When you hear the word "nike" what immediately comes to mind? Probably a swoosh and a catchphrase like "just do it", yea?
And when you hear the word "McDonald's", do you hear a little jingle in your head?
Big brands like these mentioned have been able to control the advertising game because of the vast amount of resources at their disposal, but watch this short video and learn how the internet can help even the playing field.
While the big guys controlled the marketing playing field in the old days, do to resources alone, the birth of the internet has given an equal opportunity for local business owners to advertise competitively alongside the major players.
It still takes major resources to force your message onto an unqualified audience, as mentioned in the video, via push marketing; however, the internet allows local business owners to utilize the power of "pull" marketing in order to garner attention based on the quality of their advertising, not just the quantity of eyeballs that see it.
The big guys in the old days played a numbers game. Get their message forced onto as many set of eyes as possible and its bound to stick at a certain percentage.
Repeat this process enough, and people will begin to buy--if for no other reason than the fact that they have literally been hypnotized to do so.
Today's local business owner can win today's marketing battle because of the power to educate potential buyers better than ever before by having information regarding their services and products readily available on a website, 24/7.
This education process, whether through video, text and imagery on-site, serves to position the business as an authoritative expert in the field, automatically increasing the likelihood of the potential customer becoming a paying customer.
The internet is full of people that are looking to buy what you're selling.
The trick is getting out of obscurity and getting in front of these prospects.
The name of the game on internet marketing is "pull marketing".
Attract your potential customers by providing informative, entertaining and valuable content, and they will be sold on your business.
Let's talk about how to utilize pull marketing for your local business.
Click the button below and let's talk about how we can take your business to the next level by leveraging the power of the internet.