Is your website working for you?
By now, everyone realizes that a business needs a website to survive, but all websites are not created equal.
What should a local business owner reasonably expect when spending multiple hundreds to multiple thousands of dollars per month to have a properly optimized website?
In this 5 minute video, you can get the run down on exactly what your website should be doing for you when performing correctly.
3 Steps to Optimize Your Website
1. Conversion is King
While building a brand image is definitely important, you need to remember that when you're building a website, you're not trying to win a beauty contest, you're trying to attract new targeted visitors and convert those targeted visitors into buyers.
Fancy bells and whistles on your website can garner interest, but always remember the goal: maximize the percentage of visitors that turn into buyers.
Always remember the goal--gain visitors, convert them in to buyers.
2. Be Mobile Friendly
In April of 2015 Google released an update to their search algorithm that essentially penalized websites that weren't ready for mobile traffic.
Not long after, the search engine titans officially announced that the total number of searches made on Google that were initiated on a mobile device, smartphones and tablets, has officially surpassed the number of searches made on desktop computers.
Bottom line: not only does Google want your website to be mobile friendly, but your mobile visitors want your site to be mobile friendly as well!
3. Aquire New Customers
There are two main functions that a website can be used for--being used as a nice sales tool and acquiring new customers.
Having a website is great, and if its set up to convert and is also mobile friendly then that's even better, but it's not going to do anything for your business if its not showing up in front of prospective customers.
Make sure your website is an asset for your company, by turning it in to a client acquisition device.
Let's talk about how we get your website in front of the eyes of your prospective buyers on a consistent basis by leveraging the power of the internet.
Click the link below and let me give you a free analysis on how your company is doing online today, and what it's going to take to dominate your competition.