Business owners with internet savvy have a website and they know what search engine optimization (SEO) is.
What's more is that these business owners know and understand the type of impact and value that SEO can have on a business.
Getting your website to show at the top of Google for keywords and phrases related to your products and services is the name of the game. Watch this short video to understand why that is.
Google is the 800lb. gorilla in the search engine game because they truly have a superior product.
The idea for a search engine is to provide the most relative and authoritative content to its users. Google does this be constantly updating their search algorithm and always focuses on the end user experience.
The reason is because if Google can provide you with what you're looking for in a search engine, you'll keep using them. The more people that keep using them, the more "traffic" they generate through their search engine. The more traffic they generate, the more ad space they are able to sell. Get the idea?
Knowing what you know now, you can probably gain an understanding as to why Google is trying hard to provide free wi-fi access to the entire world right now.
More eyeballs = more clicks = more $$$!
In true Google form, they've outdone themselves again! The most recent major development in Google's process is the introduction of the Google local map pack.
The Google local map pack gives local business owners privilege in the search engines when likely-to-buy clients search for keywords and phrases related to the products and services that these local businesses provide.
What does that mean?
In short, the Google local map pack has evened the playing field for the "little guy". It's tough to rank well in the search engines; however, Google has heard the cry of the local business, and is working hard at helping you gain an edge in your market!
The process of ranking in the Google local map pack is similar to ranking organically; however, there are a few twists.
First of all, your business has to be verified on Google My Business. This is absolutely essential for any business with a desire to have an online presence.
Once you're verified, you need to optimize your listing with pictures, content and info about your business while also sprinkling in key words and phrases that people searching for you products and service my type into the search engines.
Once you're verified and your account is optimized, you need to get to work pasting your name, address and phone number across the web in as many places as you can! These "listings" for your business give Google the impression that people know about you, your business is credible, and will eventually reward you with quality rankings in the local map pack.
With everything technology, there can certainly be some bumps and hiccups in this process as you go through it. I would love to help you get your business verified, get your listing optimized, and ultimately help you generate more sales by helping you rank well in the Google local map pack.
Click the button below for a free strategy session how how your business looks online right now, and I'll also outline some ways for you to take the next step in growing your brand online.