As a local business owner, I know you've gotten at least one cold-call from Dex, YP, or maybe hibu (who's actually just disguising themselves under a different brand, but still is YP) about building you a website and handling your web presence.
I'm here to tell you that letting them take care of your website, well, It's a bad idea...
They're old players in a new game, and I'll give you 3 reasons to avoid em...
Before you buy, be sure to do your research! I tell you this because, unfortunately, these businesses have some pretty staggering stories from unsatisfied clients toward the tops of the search engines, but regardless of poor reviews from disgruntled clients, their product is inferior as well, and here is why:
To explain why, you must first have a minimal understanding of the SEO process.
SEO takes your website and turns it into a client acquisition device by pulling it targeted traffic from the search engines.
In another blog post, the 3 step formula to ranking a website, I outlined the process for getting a website to rank on the search engines.
And if you'll direct your attention to step #1 on that list, you'll notice that the biggest factor in ranking a site online is the fact that the content on your page is the most important single factor.
Behold, the number 1 reason to avoid Hibu, Dex and YP:
1. These providers skimp on content
As mentioned before, these guys are out of their element! They're used to selling ads that will run on a 1/4 page and will be distributed to everyone in the community. But the times have changed and marketing on the internet is miles away from marketing in the phone book.
Now, that's not to say that we can't use the phone book as an illustration, as your web presence on social media can be likened to an interactive ad on the new "phone book" that is the internet.
These "interactive ads" help you tell your story, sell your stuff, and most times, they're absolutely free! The catch is that you're responsible for promotion now, because you're not automatically going to land on the doorstep of every neighborhood in the community anymore--you've got to meet your community where they're already spending time--on the internet!
2. They're not mobile friendly
Recent studies have shown that the number of people using Google everyday from a smartphone or tablet has actually overtaken the number of users from a desktop or laptop computer.
Because of the increase in mobile traffic, and the fact that its prevalence is only going to rise in the future, your website needs to be optimized for today's mobile visitor.
Your website should "respond" to the narrower screens of tablets and smart phones by adjusting the size and placement of pictures and text on your site.
These companies do not specialize in responsive web design.
What they do specialize in is cold calling massive phone lists, and closing deals with unsuspecting business owners that don't know left from right when it comes to the internet.
Which leads into #3...
3. They don't care about competition
As previously mentioned, if you want to get a good idea of how these large companies view their relationship with you as a client, just go ahead and open your latest Excel spreadsheet.
These companies are massive, and have the resources to cold call every business owner whose information they can scrape off the web.
But understand that their resources are used in their sales department--not for their web building team.
When they sell you on your website, that's not going to stop them from continuing to call every business in your area, in your niche, and trying to get them to buy the same site they just sold to your business, that will ultimately be battling for the same market share.
Wouldn't you like to shop local?
Wouldn't you like to feel like you've got someone "on your side" in this internet marketing game?
Let's have a strategy session and talk about how we can help your business grow by leveraging the power of the internet. Click the button below and lets get started!